Apple ditches regular product announcement protocol and quietly dumped the news on its website and a few media outlets regarding New iPads, Special Edition iPhone 7, iPhone SE improvements, Clips application, Apple Watch Bands & New iPhone Cases.
New (Refreshed) iPads
Apple refreshes and simplified iPad with an iPad Mini, the new 9.7” iPad, 2 verities of iPad Pro – 9.7” and 12.9” (so no new much-speculated 10.5” iPad Pro).
Though the new 9.7” iPad has a much cheaper price tag, starting at $329 for 32 GB version, it is a bit thicker than the iPad Air 2 – its case is about the size of the original iPad Air. iPad pro has the fast Apple’s A9 chip (iPhone 6S has the same) but it misses out on the special screen on the iPad Pro, including its True Tone display and wide color range. It also lacks with the iPad Pro’s stereo speakers.
Special-edition Red iPhone 7
Apart from the color change, the special-edition of the iPhone 7 and 7 plus are still the same. Though it doesn’t have a 64 GB model but it is equipped with 128 GB and 256 GB variations. Interesting thing is with each purchase of this iPhone 7 version, Apple donates to (RED) which supports HIV/AIDS prevention and research.
iPhone SE Improvements
Only improvements iPhone SE will get this year by replacing 16 GB and 64 GB models with 32 GB and 128 GB options. The cheapest one still costs you $399 while the higher-end version has gone from $449 to its original retail price of $499.
iPhone’s New App called Clips
Apple created a new app called Clips. It’s a fusion between Snapchat and iMovie. You can create short videos or photos or import them from your Photos app to add special filters and effects. Users can also share these photos or videos on their favorite social network.
Other than these, Apple introduced handful of new Apple Watch bands and six new colors of iPhone 7 and 7 Plus cases. Now customers can further customize their watches and phones.